The Founder's Letter
The Founder's Letter
Dear Tea Lover,
I wish to introduce myself as the 28-year-old Founder of VAHDAM® Teas. Thank you for choosing us and welcome to the family. Before you try us, I wanted to share MY STORY.
With a lineage of over 85 years, I am the 4th generation in my family to run a tea business here in India. However, it is only when I joined my family’s bulk tea export business, I noticed that most of the tea being sold across the world passes through multiple middlemen before reaching consumers like you. And by then, most of the PRIME freshness and ﬂavor of the tea is lost.
Additionally, even though globally acclaimed tea brands continue to grow signiﬁcantly every year, millions of tea growers back here in India are still plagued with problems like low wages, poor education & an uncertain future. Yes, even though India grows some of the ﬁnest teas in the world (25-30% of the world's production), the absence of a home-grown brand has made the tea industry to be dependent on bulk exports to foreign brands. To initiate a journey, to solve these problems, is when I decided to launch VAHDAM®, a home-grown Indian tea & superfood brand for the world.
What is the VAHDAM® difference?
All VAHDAM® Teas & Superfoods are procured directly from plantations & farmers within days of harvest, packaged garden fresh at our BRC Certified state-of-the-art facility in India and shipped directly to our fulﬁllment centres in various parts of the world. By eliminating all unnecessary middlemen, we are not only able to make available garden fresh, high-quality teas & superfoods to consumers across the globe, but are also able to retain all earnings in the region where they are grown and nurtured by millions of farmers with immense love, care, and passion. A process which ultimately helps every farmer get a better price for their produce.
Our Commitment to People & Planet
In the long run, a successful home-grown brand from India will empower the industry here on a macro level. Simultaneously, we are passionate about solving micro issues like education. 1% of our revenue is directed towards the education of our farmers’s children via our TEAch Me® Social Initiative. Every parent wishes for their progeny to have a better life than theirs. VAHDAM® simply wishes to honor this aspiration.
VAHDAM® is also a Climate Neutral & Plastic Neutral certified brand. We measure our plastic & carbon footprint every year. We then offset it via our investments in plastic recycling, renewable energy & energy efficiency initiatives in India, respectively. You can learn more about all our initiatives & download our Annual Sustainability Report from www.vahdam.com.
We are a young team with a vision to build India's first global tea & superfoods brand with a social cognizance. If we falter anywhere in our overall experience, please do not hesitate to email me directly. I promise to address it personally. Thank You.
And just in case you were wondering, 'VAHDAM' is the reverse anagram of 'MADHAV', my father's ﬁrst name :)